For it's new Fall 2015 campaign, "Prepare for Takeoff", Cole Haan pairs three of New York City Ballet’s brightest stars alongside two renowned Parkour athletes to announce it's most innovative product to-date, ZeroGrand. As you'll see in the behind-the-scenes video about the campaign, the talented athletes put the pillars of Cole Haan Grand.OS innovation—lightness, flexibility, and cushioning—to the ultimate test.
ZeroGrand features Grand.OS, a proprietary engineering and design platform which brings style and comfort to Cole Haan products. The flexibility of Grand.OS comes through the engineered insoles, outsoles, liners and uppers that move with each step. Grand.OS replaces the heavy steel shanks that have traditionally been used for support with an engineered cushioning compound that is stronger, more flexible and longer lasting, reducing the overall weight and slimming down the shoe’s outsole.
HOW TO WEAR COLE HAAN'S ZEROGRAND DESIGN
The Zerogrand line was designed for versatility. The Zerogrand Wing Oxford wears well with slim suiting for a comfortable wear-to-work style. They look great with a nice pair of joggers, and you can wear them with your cashmere sweaters and trousers from your collection of separates.
WATCH THE MAKING OF: PREPARE FOR TAKEOFF
Michael Damond is a lifestyle consultant and personal stylist for men from Milwaukee, WI to Chicago, IL.
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